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Last price
Masha Luch

book, photographs from second hand stores

Motivational slogans, rules for guaranteed success, and tips for achieving a happy life—spoken by unsellable remnants of clothing at maximum discount.They have lost their shine and most of their value, but not their faith in you.

This project, presented as a photo book, includes photographs of clothing items taken over the course of a year in chain stores across cities in Europe and Russia. All these items share two characteristics—a motivational inscription displayed prominently and a maximum discount on the price tag.

The conflict between powerful slogans, the dismal condition of the garments, and their minimal prices creates a space for reflection on the insolvency of such motivation.

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